New music video from BAÏKI

From the small town of Mellet in Belgium rises the musical outfit known as BAÏKI, led by the talented musician Philippe Baillij. Fluent in the language of rock, BAÏKI’s compositions cut through genres, at times embracing punk or folk influences.

The name “BAÏKI,” derived from the Polish word ‘bajki,’ meaning tales or stories, aptly captures the band’s commitment to narrative-driven music. Debuting in 2014 with the album Globalienation, BAÏKI made a compelling return in 2021 with the single “Hotel Echo Lima Papa.”

Now, with their latest offering, they present the brand new single titled “Les boites.” The new song covers the theme of living within the confines of metaphorical boxes. With much of modern life defined by structured spaces such as your home, school, car and job, BAÏKI explores the dual nature of these boxes, acknowledging their sanctuary and protection while questioning when these protective spaces transform into confining prisons.

The song’s fast-paced and nervous energy mirrors the frenetic pace of contemporary life, where individuals move from one box to another without pausing to reflect. BAÏKI captures this context in the song, delivered via an indie rock sound injected with punk energy and attitude.

Opened by the click of drum sticks, strummed guitar chords set the backing for Philippe’s commanding vocals wrapped in subtle processing to enter before the full-band sound launches with driving drums, crunchy guitar chords and bouncy lead vocals carrying catchy melodic leads. It’s a superb rock jam that sees BAÏKI serve up another slice of their highly original, swaggering sound.

Accompanying the single is a visually striking music video directed by Yves Huppen. The video features band members Philippe, Pascal and Hugues, along with director Yves and Sylvie, playing the role of the sweeper. The video recounts a tale of a tyrannical director dreaming of making puppets dance, only to find the protagonists, played by BAÏKI members, rebellious and resistant to his whims.

Watch the music video for Les boites below